Search Engine Marketing
We offer Search Engine Optimisation and Marketing Services. We are based In Wolverhampton West Midlands. The following text is a basic guide to SEO and Marketing.
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Why do I need Search Engine Marketing? My site will get picked up automatically won’t it?
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Organic Listings
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Sponsored Listings
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Guaranteed Top 10 Listing ?
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Search Engine Optimisation
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Pay Per Click Advertising
Why do I need Search Engine Marketing? My site will get picked up automatically won’t it?
The simple answer is yes, your site will probably get picked up automatically by search engines, but when the results for a search term can run into hundreds of thousands or even millions, how do you expect your customers to see your site if it isn’t in the first page or first few pages? This is where search engine marketing comes into play. There are two types of results returned when you make a search – organic and sponsored (Pay Per Click) results.
Organic Listings
Organic describes a search that returns results
by indexing pages based on content and keyword relevancy. Sometimes
this is called "pure" or "natural search" as it
is supposed to be "untainted" by commercial payments or
bids. This is in contrast to PPC (Pay
per Click) listings ranked based on who paid the most money to appear
at the top such as those on Google AdWords.
Google leads the way in championing natural or organic listings, with
over 60% of the market share. Its primary focus has always been to
return fast, highly relevant results based on the content of the page,
the relevancy of links pointing to that page, and other "objective" criteria.
To make matters a little more interesting, the search
engines regularly change the algorithms they use, meaning listings
regularly change. This means achieving and keeping a high ranking requires
regular monitoring of you site.
Good organic results are gained and enhanced through SEO -
Search Engine Optimisation
Sponsored Listings
Pay per Click (PPC)or
Sponsored listings brings traffic to a website through visitors clicking
on an advert, every time the advert is clicked a charge is made to
the advertiser. The advertiser bids on certain keywords to bring only
relevant traffic to their website. Though to guarantee being at the
top of the list you may have to spend a lot of money for popular keywords.
You can however place a daily limit on your spend - Through this process
you can control the total level of your advertising budget.
You do not need to have your site optimised for PPC advertising
to work, so if you are after quick results, or targeting very popular
keywords, this may be the best option. Sponsored listings have always
been clearly separated from the organic search results on Google. However,
many other engines mix the two types of search without clearly showing
which is which.
Guaranteed Top 10 Listing ?
There is no such thing as a guaranteed top ten
listing. If a company makes such a guarantee, look
for another company. With organic results no-one can guarantee you
will get into the top ten.
So, how do some companies get away with making these promises? Well,
one way in which an SEO firm can say this is because they are using Google
Adwords or Yahoo Search Marketing (formerly Overture) which are pay-per-click
engines. Here you bid on having your site listed at the top of the "Sponsored
Matches" and when a visitor clicks on your link from the search
engine you pay for it. SEO firms
may also target little-used or very obscure keyword phrases that have
very few search results for your site to compete against. An easy win
for them can mean a big loss for you if none of your target audience
uses the phrase to find your site. We will work with you and advise
on finding the keyword phrases that will work for your business – not
the ones that work for us.
Search Engine Optimisation
If you need a new site we recommend your site is
built with marketing in mind. The quality and quantity of content,
the structure of your site and pages can have a big impact on how popular
your site is, along with other factors we will build into your site.
For existing sites we can perform an in depth analysis and make suitable
changes to improve your ranking more....
Pay Per Click Advertising
This involves bidding for keywords and phrases - when a query is returned, the highest bidder for that keyword or phrase will see their results at the top of the sponsored results list. We can advise on PPC and also on monitoring the results, (remember you will also have to pay for curiosity click through's as well) so you only bid for keywords that are turning into viable leads giving a good ROI (Return on Investment.) more....
Search Engine Optimisation And Marketing, Bsaed In Wolverhampton West Midlands
